IAA LeadersView Forecast 2022
(IAA), is an event where IAA brings along global leaders in the MarCom industry where they forecast and predict the marketing and branding trends for the upcoming year.
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data. The study, from the International Advertising Association (IAA), found that…
EROS CEO, Pradeep Dwivedi named IAA VP & Area Director, APAC
Eros CEO Pradeep Dwivedi has been elected as the Vice President and Area Director for International Advertising Association (IAA) for the APAC region. Currently, he also holds the position of…
Diversity is being invited to the party inclusion is being asked to dance – Joel Nettey, Senior Vice President (Incoming President), IAA – International Advertising Association
Anyone who is at odds with their own advertising existence or thinks that advertising is at an end must listen to Joel Edmund Nettey, the Senior Vice President of the…
VIRTUAL BOOK LAUNCH OF THE FIRST EVER “GLOBAL PRIVACY LAWS HANDBOOK”
As the debate over privacy assumes more importance around the world, International Advertising Association (IAA), shines the spotlight on this critical issue and provides a new resource for the industry,…
BRAND DHARMA, SUSTAINABILITY & INNOVATION
The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration of the congress in India. The International Advertising Association (IAA)…
BBF TALK: HOW CORONAVIRUS PANDEMIC IS IMPACTING THE RETAIL INDUSTRY
The effect of the coronavirus is having an acute and far-reaching impact on both the local and global economy and has sent public and private agencies looking for ways to…