International Advertising Association and madconNYC Launch Free Marketing Performance Academy

International Advertising Association and madconNYC Launch Free Marketing Performance Academy

(New York, 25 November 2020) – IAA (International Advertising Association) and madconNYC announced today that the two organizations are collaborating to produce IAA Academy @ madconNYC. This first-of-its-kind educational experience, taking place December 1-2, will bring the world’s leading advertising platforms and performance marketing consultancies under one virtual roof to help marketers leverage technology to build successful direct-to-consumer brands.    The Academy is one of the featured offerings of the madconNYC Digital Marketing Summit (December 1-3), an all-virtual experience designed to help marketers traverse the dynamic landscape of brand marketing in a self-directed environment.   Sponsors Bond, Facebook, Google, Acoustic, TikTok and the Winterberry Group will lead marketers through 11 sessions developed exclusively for the IAA Academy, including The DTC Manual, Planning for the Future with TikTok and Brand Purpose. View the full agenda at madconnyc2020.com/IAAacademy.   “We’re proud of our members coming together to create this fully integrated learning experience for small and medium size business owners who have clearly been effected the most during the pandemic. We believe education is key to restart businesses and economies and are lucky to have access to knowledge from the most progressive brands in the DTC space” Dagmara Szulce, Managing Director, IAA Global. “The greatest part is that they get this incredible opportunity without spending a dime or leaving the house and they can ditch whatever boring meetings they had on their calendars December 1-3!”
To secure your free pass to IAA Academy @ madconNYC, visit madconnyc.com. For any inquiries contact Dagmara Szulce at [email protected].   About madconNYC and Reed Exhibitions madconNYC is produced by Reed Exhibitions, a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.reedexhibitions.com   About IAA Established in 1938, the International Advertising Association is the only global association that represents all areas of the marketing and communications industry. For over eighty years the IAA has championed key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development. iaaglobal.org

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