International Advertising Association Bangladesh Chapter is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications in Bangladesh- from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners.
Mission & Values
- Promoting the critical but important role and benefits of advertising as a vital drive behind all healthy foundation of diverse and independent media.
- Promoting brand building, protecting and advancing the freedom of commercial speech and consumer choice in the Bangladesh Marketing Fraternity.
- Encouraging greater practice and acceptance of advertising.
- Taking the lead in state-of-the-art professional development through education and training for the marketing communications industry of Bangladesh