INTERNATIONAL ADVERTISING ASSOCIATION Bangladesh CHAPTER
The International Advertising Association Bangladesh Chapter is a one of a kind strategic Partnership which Champions the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms –as well as individual practitioners in Bangladesh.
The IAA is the world’s most influential network of marketing and marketing communications
professionals. Established in 1938, the International Advertising Association is the only global
association that represents all spheres of the marketing and marketing communications industry.
For over eighty years the IAA has played a strong role in supporting key industry issues such as
freedom of commercial speech, self-regulation, responsible advertising, education and professional
On the ground, we have over 4,000 individual and corporate members spanning marketing,
advertising, media, IT communications and academic sectors – all involved in the wide range of
brand marketing and marketing communications disciplines. The IAA has presence in most markets
through Chapters and education affiliates reaching across 56 countries where we serve the
collective interests of the entire marketing communications profession, unlike other bodies that
defend only the interests of the sector they represent.
IAA re-elects Pradeep Dwivedi as VP and Area Director for APAC
Pradeep Dwivedi, Group CEO of Eros Media World Plc, has been re-elected as the VP
IAA LeadersView Forecast 2022
(IAA), is an event where IAA brings along global leaders in the MarCom industry where they forecast and predict the marketing and branding trends for the upcoming year.
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1
why become our member
Companies, Corporations, Firms, Associations, Societies and other such institutions connected with commercial communications and wish to support the principles of the IAA, are entitled to appoint its nominees or representatives to discharge its functions as members of the chapter.