The IAA is the world’s most influential network of marketing and marketing communications
professionals. Established in 1938, the International Advertising Association is the only global
association that represents all spheres of the marketing and marketing communications industry.
For over eighty years the IAA has played a strong role in supporting key industry issues such as
freedom of commercial speech, self-regulation, responsible advertising, education and professional
development.
On the ground, we have over 4,000 individual and corporate members spanning marketing,
advertising, media, IT communications and academic sectors – all involved in the wide range of
brand marketing and marketing communications disciplines. The IAA has presence in most markets
through Chapters and education affiliates reaching across 56 countries where we serve the
collective interests of the entire marketing communications profession, unlike other bodies that
defend only the interests of the sector they represent.